The holiday season is in full swing, and Saturday, Nov. 25, is the day dedicated to encouraging consumers to shop and support small businesses. Founded by American Express in 2010 and officially cosponsored by the Small Business Administration since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. So how can consumers participate? Help create more awareness of your neighborhood mom and pop shops, restaurants, and service providers. Share your local shopping experiences on social media and use hashtags like #SmallBusinessSaturday and #ShopSmall. Small businesses can benefit from free marketing and promotion resources from American Express.
