How Does Your Business Size Up?

How Does Your Business Size Up? Man looking after business plans on a board

What if you had a tool that could provide comprehensive business intelligence and market analysis designed to help your business? SizeUp is a robust business analytics tool developed to support small and medium-sized business owners, in a variety of stages, make strategic decisions to grow their business.

SizeUp includes information on thousands of industries. To be included, an industry must be one in which the typical business produces revenue. This excludes many industries primarily funded by government and religious institutions. Industries included must also comprise at least 1,000 businesses nationwide.

The three core features of the platform consist of:

  • Benchmarking yourself against your specific industry competition. By evaluating the performance ranking of your business across multiple measurements, see how you compare to your industry competitors.
  • Mapping where your competitors, customers, and suppliers are located. Determine how you can best serve existing customers, find new customers, and pick suppliers. Map demographics, labor force, and consumer expenditure data, and find the best places to advertise all within one online tool.
  • Identifying the best areas to target your next advertising campaign. Choose from pre-set reports to find areas with the highest industry revenue, most underserved markets, and where average business revenue is highest, or create your own custom demographic and/or business report.

In addition, those who sign up for a SizeUp account gain access to additional competitive analysis reports and receive notices when major data updates result in a change in your business’ competitiveness and industry benchmarking. Only SizeUp members have access to additional competitiveness reports. In addition, SizeUp updates major data sets throughout the year, which will result in a change in the ranked competitiveness and benchmarking of your company.

To see how your business compares with others, explore the SizeUp tool today and click on Market Analysis. For additional business assistance, contact Volusia County Economic Development at vced@volusia.org or 386-248-8048.


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