Check Out Upcoming Workshops And Events
Event Calendar
Building Your Business Plan
7/26/2022 6:00 PM

Designed for anyone who has done their business research, most of their marketing plan, and understands some basic accounting and finance. It explains the purposes and value of a plan and uses a content template to help determine what goes into each section of this plan. FREE! A $35 value!

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Funding Your Business
7/28/2022 6:00 PM

For people who think they might need funding for their business. It is designed for start-ups and existing businesses with cash flow or capital issues. The seminar explains the various sources of funds, their lending criteria and how they differ.

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Access to Capital Workshop
8/9/2022 6:00 PM

Dr. Cassandra Bradford is the Lead Sr. Consultant at Genesis Preferred Solutions, a small business consulting and mentoring firm specializing in business growth, development, and strategic opportunity planning, which results in multi-million dollar contracts with Fortune 500 companies and municipalities.

As Founder of the Run Women’s Conference (now Run Entrepreneurial Conference), her passion is fueled by educating small business owners and teens (ages 12-17) of the monetary and realistic outcomes and its global impact on the U.S. economy.

Dr. Cassandra Bradford has been featured in hundreds of magazine articles, guest radio shows, National Podcasts, Good Morning Texas, and the infamous MegaFest with Bishop TD Jakes. Dr. Cass has authored nine books.

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The Best Face-to-Face Selling Techniques
8/8/2022 5:30 PM

Success in business usually involves discovering the best processes to use and repeating them consistently. This is especially true in sales. This webinar will lay out a ten steps that cover the sales process from beginning to end. If you adopt this process and implement it consistently, you will greatly increase your chances of success.

The steps we will discuss are:

• Become a product expert. 

• Develop sales scripts. 

• Become a client expert. 

• Set up a “meet and greet”. 

• Determine the needs and concerns of the client. 

• Offer solutions to the client.

• Overcome objections. 

• Close the sale.

• Ask for referrals.

• Follow up after the sale.

Cost: Free

Presenter: Hugh McLean

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Overcome Problems in Your Business
8/9/2022 6:00 PM

In business, we all have to deal with problems. Too often, we see a symptom and bandaid it. The problem does not go away, it just produces new symptoms. This free webinar is all about finding and fixing the underlying problem

This process is also excellent for anyone in an advisory role or consulting practice. If you can diagnose and fix the real problems the first time, you will be a hero.

Pre-registration is required for this event.

Cost is free.

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Tackle Quickbooks Online Basics (QB02)
8/10/2022 6:00 PM

Join us to learn how to enter basic transactions including creating invoices, making deposits, recording expenses, bills and checks. We will also talk about how to use bank feeds and set up rules to save you time; and walk through a standard process of how to reconcile your accounts. All this, plus tips and tricks within the software you may not be aware of.

 

quickbooks logo

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Skills for Supervising
7/7/2022 12:00 AM

What if you could equip your supervisors to do the work it takes to make your organization successful? Today, supervisors may struggle with productivity. Tomorrow, they may struggle with change. Effective performance demands a comprehensive skill set that adequately prepares supervisors for the key role they play in their organization’s success. Gaining a competitive advantage in a changing economy and marketplace is essential for survival. That's why your supervisors need effective skills to propel your organization to new heights.

Participants will learn valuable skills through the use of case studies, skills practice, self-assessments, group discussion, and action planning.

Participants will learn:

  • Managing Conflict and Performance Problems
  • Professional Communication and Effective Listening
  • Time Management
  • Coaching and Developing for Results
  • Effective Delegation
  • Inspiring Loyalty and Trust
  • Managing Change
  • Managing and Aligning Teams for Success

About Your Instructor

Debbie Featherston brings over 22 years of experience helping organizations design, implement and manage people development solutions.  As a Performance Consultant and Executive Coach, Debbie helps organizations build strong leaders, engage and retain high performers, and manage change initiatives.  Prior to founding Workplace Partners, Inc., Debbie was Vice President and Founder of JIST Works, Inc. where she designed and implemented systems and processes that provided a foundation to sustain fast growth for its national training and catalog sales.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu

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Accounting Fundamentals
8/17/2022 12:00 AM

Fee: $115.00
Dates: 8/17/2022 - 10/8/2022
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Accounting Fundamentals
9/14/2022 12:00 AM

Fee: $115.00
Dates: 9/14/2022 - 11/5/2022
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Accounting Fundamentals
11/16/2022

Fee: $115.00
Dates: 9/14/2022 - 11/5/2022
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Achieving Top Search Engine Positions
8/17/2022 12:00 AM

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

If you want to increase website traffic, you must understand how to improve your search engine ranking. This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.

 

History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In this lesson, you'll learn important search engine terminology. The lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In this lesson, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? This lesson will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a site-wide list of potential keywords, but which ones should you optimize for? In this lesson, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Important HTML Tags to Master

It's time to optimize your site! In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Content Layout and Keyword Usage

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Web Hosting, URLs, and Mobile Optimization

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In this lesson, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Submitting Your Site

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In this lesson, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Powerful Online Promotion Techniques

This lesson will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

 

What you will learn:

  • Discover how search engines crawl the web, rank websites, and find previously undiscovered sites
  • Learn which HTML tags are key to getting sites on a search engine's radar
  • Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
  • Learn why you should complete a pre-submission analysis and how to do a post-submission analysis
  • Learn how to manage the SEO cycle to maximize results

How you will benefit:

  • Get better website rankings with knowledge you can implement immediately
  • Learn the ins and outs of SEO so you'll understand how and when to make improvements
  • Open the door to new opportunities in marketing and website development

About the Instructor:

Chris Minnick has overseen the development of hundreds of web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Achieving Top Search Engine Positions
9/14/2022 12:00 AM

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

If you want to increase website traffic, you must understand how to improve your search engine ranking. This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.

 

History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In this lesson, you'll learn important search engine terminology. The lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In this lesson, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? This lesson will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a site-wide list of potential keywords, but which ones should you optimize for? In this lesson, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Important HTML Tags to Master

It's time to optimize your site! In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Content Layout and Keyword Usage

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Web Hosting, URLs, and Mobile Optimization

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In this lesson, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Submitting Your Site

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In this lesson, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Powerful Online Promotion Techniques

This lesson will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

 

What you will learn:

  • Discover how search engines crawl the web, rank websites, and find previously undiscovered sites
  • Learn which HTML tags are key to getting sites on a search engine's radar
  • Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
  • Learn why you should complete a pre-submission analysis and how to do a post-submission analysis
  • Learn how to manage the SEO cycle to maximize results

How you will benefit:

  • Get better website rankings with knowledge you can implement immediately
  • Learn the ins and outs of SEO so you'll understand how and when to make improvements
  • Open the door to new opportunities in marketing and website development

About the Instructor:

Chris Minnick has overseen the development of hundreds of web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Achieving Top Search Engine Positions
10/12/2022 12:00 AM

Learn proven, step-by-step strategies to achieve higher positions with major search engines.

The vast majority of web traffic comes from search engines. That means the most important thing you can do to increase your website's traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO).

In this course, you'll gain the knowledge you need to boost your website's visibility. By the end of the course, you'll have mastered proven, step-by-step SEO strategies that you can implement right away.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

If you want to increase website traffic, you must understand how to improve your search engine ranking. This course will give you the knowledge you need to boost website visibility with proven, step-by-step SEO strategies you can implement immediately.

 

History of Search Engines and Directories

SESR, SERP, PPC . . . do you know these terms? In this lesson, you'll learn important search engine terminology. The lesson will discuss the history of search engines and directories, and you'll learn about the differences between the two. Finally, you'll find out about current major players in the search industry.

Understanding How Search Engines Work

How do search engines decide which websites to include in search listings? In this lesson, you'll learn how search engines analyze websites and create results pages. You'll also learn how to search for sites that have linked to your website, and you'll discover some super-savvy search secrets!

Creating Killer Keyword Lists

You want your website to appear at the top of the SERPs, but which keywords will people search for to find your site? This lesson will discuss ways to find potential keywords. You'll begin your research with offline methods and then you'll use online methods to expand your list. You'll also learn how misspellings can actually help you!

Presubmission Analysis: Figuring Out Which Keywords Are the Right Ones

You've created a site-wide list of potential keywords, but which ones should you optimize for? In this lesson, you'll learn about the all-important presubmission analysis. You'll determine how often people have searched for certain keywords, and you'll figure out how many other websites are optimized for each of those words. Then, using one simple formula, you'll be able to optimize your site the way the pros do.

Important HTML Tags to Master

It's time to optimize your site! In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will discuss why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text.

Content Layout and Keyword Usage

In this lesson, you'll learn about HTML tags that you must be intimately familiar with. The lesson will explain why page titles and meta tags are important and how you can properly place and construct them. You'll also learn to include keywords in your header, paragraph text, and alt text. Then, you'll learn the secrets of creating quality content, legally and for free.

Web Hosting, URLs, and Mobile Optimization

Filenames and the technical details of how your website is hosted play a big part in successful search engine optimization. In this lesson, you'll learn how to register domain names that lend themselves to top search engine positions. Similarly, it'll discuss filenames and how they can help you. You'll discover the importance of mobile optimization and page speeds. Finally, you'll learn how to responsibly create optimized landing pages.

Spamming Tricks to Avoid

People often use deceptive techniques to get search engines to list their sites. This lesson examines many of these techniques and discusses why you shouldn't use them. You'll learn about keyword overuse, invisible text, improper comment tag use, and web page cloaking.

Submitting Your Site

You've optimized your web pages for top search engine placement, so now it's time to let the crawlers know that they exist. In this lesson, you'll learn how to submit your website to search engines! You'll learn how to manually submit your site to individual engines, explore multiple submission services, and create and submit XML sitemaps.

Track Your Progress With a Post-Submission Analysis

It's time to track your progress by completing a post-submission analysis. In this lesson, you'll examine the six steps of the SEO cycle. This lesson will discuss how to find your search engine rankings, and you'll delve into web server log files and referrer logs. You'll be introduced to Google Analytics, which can give you vital data—for free—about visitors to your site.

Powerful Online Promotion Techniques

This lesson will discuss powerful online promotion techniques. You'll learn how quality inbound links can help you and about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media.

Effective Offline and Online Promotion Techniques

Believe it or not, promoting your website offline can make a huge difference in your search engine rankings. In this lesson, you'll learn the importance of affiliate programs and word-of-mouth visits. This lesson will discuss ways of monitoring your offline promotions and will talk about "link baiting" techniques that are ethical and that work.

 

What you will learn:

  • Discover how search engines crawl the web, rank websites, and find previously undiscovered sites
  • Learn which HTML tags are key to getting sites on a search engine's radar
  • Explore how to select keywords, why you should amass as many potential keyword choices as possible, and which keywords hold the most potential
  • Learn why you should complete a pre-submission analysis and how to do a post-submission analysis
  • Learn how to manage the SEO cycle to maximize results

How you will benefit:

  • Get better website rankings with knowledge you can implement immediately
  • Learn the ins and outs of SEO so you'll understand how and when to make improvements
  • Open the door to new opportunities in marketing and website development

About the Instructor:

Chris Minnick has overseen the development of hundreds of web and mobile projects for customers ranging from small businesses to Fortune 500 enterprises. In addition, he authored and co-authored books and articles on a wide range of Internet-related topics including JavaScript, HTML, CSS, mobile apps, e-commerce, web design, SEO, and security. His published books include "JavaScript for Kids", "Writing Computer Code", "Coding with JavaScript For Dummies", "Adventures in Coding", "Beginning HTML5 and CSS3 For Dummies", "Webkit For Dummies", "CIW eCommerce Certification Bible", and "XHTML".

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Business and Marketing Writing
8/17/2022 12:00 AM

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.

 

The Role of Business and Marketing Writing

The first lesson starts off with a discussion about the purpose of marketing and the goals of writing, and then talks about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do as you begin exploring this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, you'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? In this lesson, you'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In this lesson, you'll see how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

This lesson will gather up the information you explored in the previous four lessons and put it all together. It will illustrate how to apply everything you've learned so far as you develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? This lesson will give you a brief refresher on sentence construction and then go over some guidelines for using fragments in business writing. You'll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In this lesson, you'll learn to make accurate word choices. The lesson will discuss the level of vocabulary appropriate for business writing and show you how to choose words that reinforce a project's theme. It'll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.

Internal Communication

In this lesson, you'll take a critical look at the inside of a company. First, you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, you'll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In this lesson, you'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

In this lesson, you'll once again be putting it all together, but this time as an editor. You'll apply everything you've learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing involves images, and it's easy to lose sight of the truth. In the final lesson of the course, you'll go over some important considerations that marketing professionals need to think about.

 

What you will learn:

  • Learn how to communicate marketing and business goals in your writing
  • Discover the best way to align written communication with a corporate identity
  • Examine methods for writing with purpose and developing a cohesive message for a target audience
  • Learn how grammatical and stylistic choices can augment business and marketing strategies

How you will benefit:

  • Learn to communicate effectively and express your values to a target audience
  • Gain confidence in your ability to reach and affect people with your writing
  • Open the door to new career opportunities as you gain invaluable skills in the fundamentals of business and marketing communication

About the Instructor:

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Business and Marketing Writing
9/14/2022 12:00 AM

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.

 

The Role of Business and Marketing Writing

The first lesson starts off with a discussion about the purpose of marketing and the goals of writing, and then talks about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do as you begin exploring this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, you'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? In this lesson, you'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In this lesson, you'll see how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

This lesson will gather up the information you explored in the previous four lessons and put it all together. It will illustrate how to apply everything you've learned so far as you develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? This lesson will give you a brief refresher on sentence construction and then go over some guidelines for using fragments in business writing. You'll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In this lesson, you'll learn to make accurate word choices. The lesson will discuss the level of vocabulary appropriate for business writing and show you how to choose words that reinforce a project's theme. It'll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.

Internal Communication

In this lesson, you'll take a critical look at the inside of a company. First, you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, you'll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In this lesson, you'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

In this lesson, you'll once again be putting it all together, but this time as an editor. You'll apply everything you've learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing involves images, and it's easy to lose sight of the truth. In the final lesson of the course, you'll go over some important considerations that marketing professionals need to think about.

 

What you will learn:

  • Learn how to communicate marketing and business goals in your writing
  • Discover the best way to align written communication with a corporate identity
  • Examine methods for writing with purpose and developing a cohesive message for a target audience
  • Learn how grammatical and stylistic choices can augment business and marketing strategies

How you will benefit:

  • Learn to communicate effectively and express your values to a target audience
  • Gain confidence in your ability to reach and affect people with your writing
  • Open the door to new career opportunities as you gain invaluable skills in the fundamentals of business and marketing communication

About the Instructor:

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Business and Marketing Writing
10/12/2022 12:00 AM

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.

 

The Role of Business and Marketing Writing

The first lesson starts off with a discussion about the purpose of marketing and the goals of writing, and then talks about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do as you begin exploring this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, you'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? In this lesson, you'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In this lesson, you'll see how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

This lesson will gather up the information you explored in the previous four lessons and put it all together. It will illustrate how to apply everything you've learned so far as you develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? This lesson will give you a brief refresher on sentence construction and then go over some guidelines for using fragments in business writing. You'll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In this lesson, you'll learn to make accurate word choices. The lesson will discuss the level of vocabulary appropriate for business writing and show you how to choose words that reinforce a project's theme. It'll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.

Internal Communication

In this lesson, you'll take a critical look at the inside of a company. First, you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, you'll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In this lesson, you'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

In this lesson, you'll once again be putting it all together, but this time as an editor. You'll apply everything you've learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing involves images, and it's easy to lose sight of the truth. In the final lesson of the course, you'll go over some important considerations that marketing professionals need to think about.

 

What you will learn:

  • Learn how to communicate marketing and business goals in your writing
  • Discover the best way to align written communication with a corporate identity
  • Examine methods for writing with purpose and developing a cohesive message for a target audience
  • Learn how grammatical and stylistic choices can augment business and marketing strategies

How you will benefit:

  • Learn to communicate effectively and express your values to a target audience
  • Gain confidence in your ability to reach and affect people with your writing
  • Open the door to new career opportunities as you gain invaluable skills in the fundamentals of business and marketing communication

About the Instructor:

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Business and Marketing Writing
11/6/2022 12:00 AM

Write great marketing copy to improve your company's image and your chances of getting hired or promoted.

Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!

Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing and use it to present a solid, cohesive message to your target audience.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC, Mac, or Chromebook.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

Expand your writing skills and learn to create copy that achieves business and marketing goals. This course will help you use the power of writing to present a solid, cohesive message to your target audience and improve your chances of getting hired or promoted.

 

The Role of Business and Marketing Writing

The first lesson starts off with a discussion about the purpose of marketing and the goals of writing, and then talks about the unique roles, responsibilities, and challenges of business and marketing writing. You'll learn exactly what business and marketing writers do as you begin exploring this exciting field.

The Ins and Outs of Image

Before you can write or recognize successful copy, you'll need to understand your corporate identity: who the company is and what the company offers. In this lesson, you'll delve into all the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.

Writing Approaches and Strategies

Now that you understand image, what can you do with it? In this lesson, you'll analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project.

Media

It's a creative field, but certain projects require certain conventions. In this lesson, you'll see how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.

Putting It All Together: Writing Project

This lesson will gather up the information you explored in the previous four lessons and put it all together. It will illustrate how to apply everything you've learned so far as you develop an original writing project from start to finish.

Complete and Incomplete Sentences

Do you need to write in complete sentences? What is a complete sentence, anyway? This lesson will give you a brief refresher on sentence construction and then go over some guidelines for using fragments in business writing. You'll also learn to recognize and fix one of the most common errors in modern writing: the comma splice.

Word Choices

You can't write without words! In this lesson, you'll learn to make accurate word choices. The lesson will discuss the level of vocabulary appropriate for business writing and show you how to choose words that reinforce a project's theme. It'll also clarify some tricky word pairs and discuss word-choice problems whose usage can undermine the professionalism of your writing.

Internal Communication

In this lesson, you'll take a critical look at the inside of a company. First, you'll see how to develop "marketing" projects for audiences within a company. Then you'll explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers. You'll learn how to work with all of them to create smoother relationships and better projects.

Banishing the Bureaucracy

For even the most experienced writers, bureaucratic influences can creep in to reduce creativity and impede communication. In this lesson, you'll take a look at buzzwords and jargon, and then explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active.

Editing, Proofreading and Evaluating

In this lesson, you'll explore the final steps. You'll learn to enhance and refine business and marketing projects during the editing and proofreading processes. You'll also learn to evaluate finished pieces and even test their effectiveness in the real world!

Putting It All Together: Editing Project

In this lesson, you'll once again be putting it all together, but this time as an editor. You'll apply everything you've learned so far in the course, editing a project from beginning to end.

Marketing Ethics

Marketing involves images, and it's easy to lose sight of the truth. In the final lesson of the course, you'll go over some important considerations that marketing professionals need to think about.

 

What you will learn:

  • Learn how to communicate marketing and business goals in your writing
  • Discover the best way to align written communication with a corporate identity
  • Examine methods for writing with purpose and developing a cohesive message for a target audience
  • Learn how grammatical and stylistic choices can augment business and marketing strategies

How you will benefit:

  • Learn to communicate effectively and express your values to a target audience
  • Gain confidence in your ability to reach and affect people with your writing
  • Open the door to new career opportunities as you gain invaluable skills in the fundamentals of business and marketing communication

About the Instructor:

Lisa Adams is a web development expert specializing in marketing, user experience, and e-commerce. In addition to building and maintaining hundreds of websites, Lisa has helped a wide variety of clients and students to create their own sites and modify existing ones to make them more attractive and user-friendly.

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Corporate and government customers that need to arrange billing, please contact Joanne at (386) 506-4224 or Joanne.Parker@DaytonaState.edu.

Read more
Elevate Daytona Beach
8/25/2022 5:00 PM

Hope. The Power of Questions. Combatting Imposter Syndrome and Redefining Success. These are just a few of the topics to presented at this year’s Elevate Daytona Beach presented by AdventHealth, scheduled for Thursday, August 25, from 5:00 p.m. to 8:30 p.m. at the News-Journal Center on Beach Street downtown.

This year’s star-studded local speaker lineup includes:

  • Rachail Allen
  • Lynea Benjamin
  • JB Birney
  • Jaime Bracero
  • Michael Elliott
  • Danielle Garrett
  • Matt Graifer
  • Nina Guiglotto
  • Lorene King
  • Dr. Barry Tishler
  • Adrienne Toles-Williams
  • Kristine Totanes

Each featured speaker will make a five-minute presentation accompanied by a 20-slide PowerPoint that automatically advances every 15 seconds. The result is a show full of fast-paced speeches on a wide variety of topics. Created by the Daytona Regional Chamber’s Leadership Daytona Alumni Council, Elevate Daytona Beach is designed to promote innovation and leadership within our community.

Presented by AdventHealth.

Read more
Access to Capital Workshop
8/23/2022 6:00 PM

Your Presenter:  Hennither Grant

Hennither Gant is a warm, engaging speaker who intertwines more than 15 years’ HR expertise with entertaining stories and insightful observations. Hennither Gannnt's Specialties include outplacement, HR for start-up businesses, cultural diversity, career planning, recruitment & retention, strategic planning, professional development training, performance management, succession planning, HR training for managers, mediation, and employee coaching.

Read more
Access to Capital Workshop
8/16/2022 6:00 PM

Dr. Cassandra Bradford is the Lead Sr. Consultant at Genesis Preferred Solutions, a small business consulting and mentoring firm specializing in business growth, development, and strategic opportunity planning, which results in multi-million dollar contracts with Fortune 500 companies and municipalities.

As Founder of the Run Women’s Conference (now Run Entrepreneurial Conference), her passion is fueled by educating small business owners and teens (ages 12-17) of the monetary and realistic outcomes and its global impact on the U.S. economy.

Dr. Cassandra Bradford has been featured in hundreds of magazine articles, guest radio shows, National Podcasts, Good Morning Texas, and the infamous MegaFest with Bishop TD Jakes. Dr. Cass has authored nine books.

Read more
Access to Capital Workshop
8/30/2022 6:00 PM

Your Presenter:  Reginald Grant

Reginald Gant is a proud husband, father of 5, and man of faith. As a leader of leaders and leader of men, Reginald has been working tirelessly, for nearly a decade, in educating, empowering, and equipping others on the topics of Wills and Estate Planning. Having seen so many individuals, families, and business owners nearly lose it all, without a Will, Reginald has worked to serve and protect hundreds of people with peace of mind and a plan in place for when life happens. As Founder of Serve4Men and the Serve4Men Virtual Community, Reginald has created several platforms to open up the dialogue for sensitive yet necessary conversations like these. he will be on Zoom with the AAEA and you on August 30th!

Read more
Meet Shark Tank Winner Desiree Haller, CEO of Subsafe, Inc.
9/7/2022 5:30 PM

StartUp Grind Ormond Beach will host a Fireside Chat at 5:30 p.m. Sept. 7 at RiverGrille on the Tomoka, Ormond Beach.

Desiree Haller is CEO of SubSafe, Inc. Desiree and her husband, Adam, invented the first container for sub sandwiches back in 2018 and have since developed the product into an entire line of cooler accessories. They debuted their product on Shark Tank in 2019 where they did a deal with Mark Cuban and Charles Barkley. The products can now be found in over 1,000 retail locations nationwide. Desiree continues to take ideas from concept, to patent, to production, to market and looks forward to sharing some of her secrets with Start Up Grind.

startupgrind desiree haller
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Delivering Excellent Customer Service on Social Media
8/22/2022 12:00 PM

Social media has become a big part of our lives and many marketing strategies. You need to ensure you are meeting your customer's needs in these channels to ensure you are not harming your marketing efforts. You may feel like this is extremely time consuming and it sure can be if you are not utilizing the automation features to your benefit. Let's explore how you can attract and maintain happy customers through your customer experience.

Read more
Tackle Quickbooks Online Basics (QB02)
8/23/2022 6:00 PM

Join us to learn how to enter basic transactions including creating invoices, making deposits, recording expenses, bills and checks. We will also talk about how to use bank feeds and set up rules to save you time; and walk through a standard process of how to reconcile your accounts. All this, plus tips and tricks within the software you may not be aware of.

Read more
Cómo empezar a importar/exportar
8/23/2022 7:00 PM

Si planea hacer crecer su negocio importando/exportando internacionalmente, este seminario web lo ayudará a comenzar. Aprenderás sobre:

  • las regulaciones de exportación e importación del gobierno de los EE. UU.
  • transporte aéreo y marítimo
  • documentación entre vendedor y comprador
  • aclaración de las condiciones internacionales de venta
  • colecciones extranjeras.

La inscripción es gratuita pero es necesaria la inscripción previa.

Este seminario web se presentará en inglés una semana antes, así que consulte nuestra página de talleres si ese es su idioma preferido.

(This webinar will be presented in English a week in advance, check out the SCORE - Volusia/Flagler workshops page if that is your preferred language.)

Read more
Solving For Underspending, Overspending, and Successfully Scaling Budget
8/24/2022 5:30 PM

It's tough to say which is worse: overspending or underspending. If you overspend, your client/boss will lose trust in the channel and see marketing as cost instead of investment. If you underspend, you can lose budget and more importantly opportunities for profit. In this data oriented action-item focused session we'll cover:

  • Troubleshooting overspending budgets by checking for hidden budget busters including settings, duplicate keywords, and tangential auctions.

  • Unshackling underspending budgets through structure audits including number of ad groups and targets, and bid to budget ratios.

  • Scaling successful campaigns without tanking them through gradual budget adjustments, as well as how to calculate investment to return projections based on profit vs revenue.   

This session is best suited to practitioners who need to manage stakeholder/client expectations as we well as those in charge of marketing dollars to understand why teams make the suggestions they make.

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Reach Customers Online with Google
8/25/2022 12:00 PM

Learn how customers find your business online and how to promote your business using Search Engine Optimization (SEO) and Smart Campaigns in Google Ads.

In this session you will learn how to:

● Improve your website’s visibility in Google’s organic search results, on all devices

● Maximize SEO strategies that are most important in 2021

● Attract new prospects with low-cost advertising

Read more
Building Your Business Plan
8/25/2022 6:00 PM

Designed for anyone who has done their business research, most of their marketing plan, and understands some basic accounting and finance. It explains the purposes and value of a plan and uses a content template to help determine what goes into each section of this plan.

Read more
A Simple Recipe for Social Media Success
8/30/2022 7:00 PM

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources. 

That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn:

● How to get started in the pay-to-play world of social media

● How to choose the right social networks for your business

● A 15-minute social media plan

Pre-registration is required for this FREE event.

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Digital Ads - The Ultimate Tool to Grow Your Business
8/31/2022 6:00 PM

Social ads are by far one of the best and fastest ways to grow your business. But most do not know how to best run ads; even worse, many try unsuccessfully and become discouraged about ads altogether. But there are many industry secrets you may not be aware of when it comes to properly and effectively advertising online to scale your business- would you like to know what they are? In this fun and interactive course you’ll learn:

  • How to determine if you’re ready for for advertising
  • Insider ads secrets and best practices used by the pros
  • How to get the best return on investment (ROI) from your ads
  • Advantages of various ad platforms

And so much more!

Read more
Internet Marketing Series 1 of 5 - Creating a Connected Brand
9/1/2022 5:30 PM

For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.

This series will be recorded and sent out to all registrants regardless if they attended.

Topics will include:

#1 - Creating a Connected Brand

#2 - Websites that Convert

#3 - Create 6 Months of Social Media in One day

#4 - How to Blog for SEO

#5 - Email Marketing for 2021

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How Do I Develop a Product or Service to Sell?
9/6/2022 5:30 PM

This seminar will cover generating new product ideas, building product concepts, and discuss methods of tailoring your product to the right target market. This will include:

• Generating product ideas and concepts

• Functions, tasks and pain points

• Creating insight statements

• Translating insights into product concepts

• Defining a successful product or service

• Defining the value proposition

• Testing the feasibility of a new product concept

• Launching a new product or service

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Eggs & Issues: Washington Updates with Congressman Waltz
9/8/2022 7:30 AM

Join the Daytona Regional Chamber of Commerce to meet with Congressman Mike Waltz for a special Washington update.

Taking place next week on Thursday, September 8 from 7:30 am - 9:00 a.m. at Daytona State College - Mori Hosseini Center (1200 W. International Speedway Blvd., Daytona Beach), Eggs and Issues is the premier event venue for discussion of public and legislative affairs in the Daytona Beach region. Join us to gather strategic information for your business and be part of important conversations that work to better our community.

General admission is available for $24. Future members admission is $40 regardless of the registration date.

Please make sure you are logged into your member portal to receive your member rate when registering for this event. This Eggs and Issues program is made possible in part by Halifax Health.

If you need assistance or have questions about registering for this event please contact Ken Phelps, IOM VP of Resource Development, (386) 523-3675 or ken@daytonachamber.com.

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Regional Business Connections Event
9/14/2022 8:00 AM

As a business owner, making connections with other business owners in order to grow your network is crucial. Making the time to represent your business, your purpose and yourself - in addition to learning about other businesses around you - is a great way to increase visibility in the Daytona Beach region.

All members of the Daytona Regional Chamber of Commerce are welcome to join fellow members and staff for the Open Regional Business Connections group. This RBC Group has no limitations on the amount of businesses per industry that can attend, and each meeting features a guest presenter.

The Open RBC Group will meet Wednesday, September 14 from 8:00 a.m. - 9:00 a.m. at the Daytona Regional Chamber office, located at 126 E. Orange Ave., Daytona Beach.

Advanced registration is recommended, and there is no fee to attend. Save your spot now to grow your network.

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Business Budgeting for Beginners
9/14/2022 12:00 AM

This course will introduce different strategies employed during the budgeting process, the techniques and tools commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

If the idea of creating a budget for your business, department, or project seems overwhelming, this course will alleviate all of those fears. Taught in an approachable and relatable format, this course walks you through the budgeting process so you can go from numbers averse to budgeting super-hero. The downloadable templates included in the course allow you to easily and quickly take what you learn and apply it to your job. The storytelling used throughout the course makes the topic more approachable and engaging so you can obtain the soft skills that will help you be successful implementing and tracking a budget in the real world. Finally, the course challenge is something that will pique your curiosity at the beginning of the course and provide motivation to complete the course and continue learning the material.

A company's budgeting process involves a lot more than just rows and columns of numbers on a spreadsheet. The reality is that budgeting is a sometimes organic and sometimes organized process. Most often, it's an equal mix of both in an attempt to add some level of certainty to an uncertain future. These processes are what we are going to explore in this course. You will be introduced to different strategies employed during the budgeting process, the techniques and tools that are commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

In this comprehensive, beginner-friendly course, you will learn the elementary skills needed to be successful in the budgeting process and work gradually work your way up to creating a budget. You will also discover how to best evaluate the results of your budget and make decisions to help your business maximize its profits.

 

Predicting the Future

In our first lesson, you'll explore how budgeting at its core is a process of looking forward. It's about making informed predictions about the future. Next, you'll see how a company's vision can lead to setting goals for the company. These visions are often aspirational and state the path for where the company plans to go in the future. Then, we'll also start the conversation about the human side of budgeting.

Budget Strategies

In this lesson, you'll begin to look at various budgeting strategies, including strategic, capital, and operations budgeting techniques. The lesson will include some real-life examples of planning activities, and to further bring these concepts to life, you'll work with a fictional company, Curly's Pool Service and Supplies, by helping Curly formulate some plans and budgets!

It's All About Sales!

This lesson will focus all on sales, specifically the role that sales play in the budgeting process. We'll examine the best practices for compiling a sales forecast and how to increase the chances that the sales forecast will actually mimic real life. We'll also discover how to create an inventory that needs a budget to determine just how much inventory to purchase based on a sales forecast. Finally, we'll discuss how to formulate a labor requirements budget to accurately project just how much labor you may need to employ to meet the needs of the company, again based on the sales forecast.

Cost Behavior – Part 1

In this lesson, we are going to detour a bit from the actual preparation of a budget and dive into how certain types of costs behave. Understanding how costs increase or decrease relative to an activity is an essential part of learning how to accurately budget for costs in a business. So, in the upcoming chapters, you're going to discover how to distinguish between variable, fixed, and mixed costs. We will use these cost types to calculate the contribution margin for the business. Then, we will show you how to use contribution margin to make certain predictions and decisions in a business. Most notably, you'll see how to use contribution margin to calculate the all-important break-even point and margin of safety for a business.

Cost Behavior – Part 2

This lesson will be a continuation of the discussion about cost behavior. In the lesson, you'll explore how to evaluate a company's sales mix and how to calculate operating leverage using tools given throughout the course. Operating leverage is just another key component of cost analysis that will allow you to, once again, easily make projections about the future. We'll end the lesson with a discussion about how companies set prices for the products and services they offer. You can probably guess that this process is a bit more involved than just selecting a price out of thin air. It's actually an essential part of a company's overall budgeting process and should not be taken lightly.

Expense and Manufacturing Production Budgets

In this lesson, we'll examine the steps needed to build both a direct materials budget and a direct labor budget. We'll also examine how a manufacturing company budgets for manufacturing overhead. All of these components are key to developing an overall production budget for a business that manufactures a product. Finally, we will end this lesson by describing the components of a production budget.

Cash Is King!

In this lesson, we'll discuss how to prepare a complete cash budget for a business. You'll get the chance to take an even closer look at how a company might forecast cash collections from credit sales and cash payments on credit purchases for big-ticket items like inventory or other expensive capital projects. We'll even take a look at how some companies mitigate the risk of running out of cash by utilizing lines of credit and other sources of cash instead of just relying on cash generated from sales.

Capital Budgeting

In this lesson, you'll learn some of the basic methodologies that can be applied in many different capital budgeting scenarios. The lesson will begin with an explanation of a technique that does not include an evaluation of how time impacts the valuation of money. Then, you'll learn how the passage of time and its impact on the value of a dollar is incorporated into capital budgeting decisions. Since capital projects often span years, or even decades in some cases, the time value of money is key to improving accuracy in budgeting for capital projects. The lesson will finish up with a thorough review of, perhaps, the most common technique that is used in capital budgeting decisions: net present value.

Business Decision-Making – Part 1

In this lesson and the one that follows, we're going to explore how businesses use budgeted data in combination with a formalized decision-making process to improve their chances of making better decisions. For a business, a better decision is one that maximizes profit and aligns with the company's goals and values. We'll start with an examination of what types of budgeted information are relevant to making a decision and what types of information you can ignore. You'll see the differences between quantitative and qualitative information and how each can be used to improve decision-making. Then we'll finish up with an example including some specific steps you can use as a model for making better decisions.

Business Decision-Making – Part 2

In this lesson, you'll continue to practice with these same techniques by applying them to a few other common business decisions. You'll start by examining how a business uses budgeted information to make the choice to replace an existing asset with a new asset, such as replacing an old piece of manufacturing equipment with a brand-new one. Next, you'll explore how a business might use budgeted information when deciding whether to eliminate a product or service that it offers. We'll finish up the lesson by examining one of the most critical business decisions you'll ever need to make: how to allocate your most scarce resource to maximize profit in your business.

Bringing It All Together

In this lesson and the one that follows, we will focus on how best to evaluate the financial stability and performance of the business using budgeted information. We'll start by taking a close look at using the components of a company's operating budget to compile the pro forma balance sheet. Next, we'll examine the steps needed to prepare the pro forma income statement, again by using the information found in many of the other operating budget components. To finish up the lesson, we'll dive into some straightforward techniques that are useful to evaluate the balances found on the pro forma balance sheet and income statements.

Evaluation, Control, and Methods

In our last lesson, we'll spend more time on the budget evaluation process by examining how companies use variance analysis to evaluate differences between actual results and the budget. To keep things manageable, we'll stick to the basics here so that you're equipped with some tools to take with you when applying these techniques in a real company. As part of this process, we'll take a look at how budget variances are defined and interpreted. Then, we'll discuss some techniques like flexible budgeting to evaluate and isolate certain budget fluctuations in a way that provides clarity to a business owner or manager. We'll finish up the lesson with a brief discussion of the budgetary control process and the soft skills needed for this process.

 

What you will learn:

  • Learn about planning strategies and how they are used to keep a budget aligned with its vision
  • Obtain knowledge of cost behavior and how forecasts are used to ensure accuracy in future planning and budgeting
  • Develop various approaches to plan for general and administrative expenses
  • Gain tools and techniques used for a formal decision-making process
  • Master how best to evaluate the financial stability and performance of a business using budgeted information

How you will benefit:

  • Learning how businesses think about budgeting will help you to make informed predictions about the future with strategic planning
  • Become more valuable to your employer or business by accurately budgeting costs
  • Make better business decisions with the knowledge about how businesses use budgeted data in combination with a formalized decision-making process
  • Increase success in your career with the skills, techniques, and tool kit provided by this course

About the Instructor:

Scott Paxton is a Certified Public Accountant and holds master's degrees in business administration and accounting. His background includes experience as a public accountant, a manager in the banking industry, an entrepreneur and a college business instructor. Paxton has also spent much of his career helping small business owners successfully optimize their business operations, budgets and strategic plans.

 

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Read more
Business Budgeting for Beginners
10/12/2022 12:00 AM

This course will introduce different strategies employed during the budgeting process, the techniques and tools commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

If the idea of creating a budget for your business, department, or project seems overwhelming, this course will alleviate all of those fears. Taught in an approachable and relatable format, this course walks you through the budgeting process so you can go from numbers averse to budgeting super-hero. The downloadable templates included in the course allow you to easily and quickly take what you learn and apply it to your job. The storytelling used throughout the course makes the topic more approachable and engaging so you can obtain the soft skills that will help you be successful implementing and tracking a budget in the real world. Finally, the course challenge is something that will pique your curiosity at the beginning of the course and provide motivation to complete the course and continue learning the material.

A company's budgeting process involves a lot more than just rows and columns of numbers on a spreadsheet. The reality is that budgeting is a sometimes organic and sometimes organized process. Most often, it's an equal mix of both in an attempt to add some level of certainty to an uncertain future. These processes are what we are going to explore in this course. You will be introduced to different strategies employed during the budgeting process, the techniques and tools that are commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

In this comprehensive, beginner-friendly course, you will learn the elementary skills needed to be successful in the budgeting process and work gradually work your way up to creating a budget. You will also discover how to best evaluate the results of your budget and make decisions to help your business maximize its profits.

 

Predicting the Future

In our first lesson, you'll explore how budgeting at its core is a process of looking forward. It's about making informed predictions about the future. Next, you'll see how a company's vision can lead to setting goals for the company. These visions are often aspirational and state the path for where the company plans to go in the future. Then, we'll also start the conversation about the human side of budgeting.

Budget Strategies

In this lesson, you'll begin to look at various budgeting strategies, including strategic, capital, and operations budgeting techniques. The lesson will include some real-life examples of planning activities, and to further bring these concepts to life, you'll work with a fictional company, Curly's Pool Service and Supplies, by helping Curly formulate some plans and budgets!

It's All About Sales!

This lesson will focus all on sales, specifically the role that sales play in the budgeting process. We'll examine the best practices for compiling a sales forecast and how to increase the chances that the sales forecast will actually mimic real life. We'll also discover how to create an inventory that needs a budget to determine just how much inventory to purchase based on a sales forecast. Finally, we'll discuss how to formulate a labor requirements budget to accurately project just how much labor you may need to employ to meet the needs of the company, again based on the sales forecast.

Cost Behavior – Part 1

In this lesson, we are going to detour a bit from the actual preparation of a budget and dive into how certain types of costs behave. Understanding how costs increase or decrease relative to an activity is an essential part of learning how to accurately budget for costs in a business. So, in the upcoming chapters, you're going to discover how to distinguish between variable, fixed, and mixed costs. We will use these cost types to calculate the contribution margin for the business. Then, we will show you how to use contribution margin to make certain predictions and decisions in a business. Most notably, you'll see how to use contribution margin to calculate the all-important break-even point and margin of safety for a business.

Cost Behavior – Part 2

This lesson will be a continuation of the discussion about cost behavior. In the lesson, you'll explore how to evaluate a company's sales mix and how to calculate operating leverage using tools given throughout the course. Operating leverage is just another key component of cost analysis that will allow you to, once again, easily make projections about the future. We'll end the lesson with a discussion about how companies set prices for the products and services they offer. You can probably guess that this process is a bit more involved than just selecting a price out of thin air. It's actually an essential part of a company's overall budgeting process and should not be taken lightly.

Expense and Manufacturing Production Budgets

In this lesson, we'll examine the steps needed to build both a direct materials budget and a direct labor budget. We'll also examine how a manufacturing company budgets for manufacturing overhead. All of these components are key to developing an overall production budget for a business that manufactures a product. Finally, we will end this lesson by describing the components of a production budget.

Cash Is King!

In this lesson, we'll discuss how to prepare a complete cash budget for a business. You'll get the chance to take an even closer look at how a company might forecast cash collections from credit sales and cash payments on credit purchases for big-ticket items like inventory or other expensive capital projects. We'll even take a look at how some companies mitigate the risk of running out of cash by utilizing lines of credit and other sources of cash instead of just relying on cash generated from sales.

Capital Budgeting

In this lesson, you'll learn some of the basic methodologies that can be applied in many different capital budgeting scenarios. The lesson will begin with an explanation of a technique that does not include an evaluation of how time impacts the valuation of money. Then, you'll learn how the passage of time and its impact on the value of a dollar is incorporated into capital budgeting decisions. Since capital projects often span years, or even decades in some cases, the time value of money is key to improving accuracy in budgeting for capital projects. The lesson will finish up with a thorough review of, perhaps, the most common technique that is used in capital budgeting decisions: net present value.

Business Decision-Making – Part 1

In this lesson and the one that follows, we're going to explore how businesses use budgeted data in combination with a formalized decision-making process to improve their chances of making better decisions. For a business, a better decision is one that maximizes profit and aligns with the company's goals and values. We'll start with an examination of what types of budgeted information are relevant to making a decision and what types of information you can ignore. You'll see the differences between quantitative and qualitative information and how each can be used to improve decision-making. Then we'll finish up with an example including some specific steps you can use as a model for making better decisions.

Business Decision-Making – Part 2

In this lesson, you'll continue to practice with these same techniques by applying them to a few other common business decisions. You'll start by examining how a business uses budgeted information to make the choice to replace an existing asset with a new asset, such as replacing an old piece of manufacturing equipment with a brand-new one. Next, you'll explore how a business might use budgeted information when deciding whether to eliminate a product or service that it offers. We'll finish up the lesson by examining one of the most critical business decisions you'll ever need to make: how to allocate your most scarce resource to maximize profit in your business.

Bringing It All Together

In this lesson and the one that follows, we will focus on how best to evaluate the financial stability and performance of the business using budgeted information. We'll start by taking a close look at using the components of a company's operating budget to compile the pro forma balance sheet. Next, we'll examine the steps needed to prepare the pro forma income statement, again by using the information found in many of the other operating budget components. To finish up the lesson, we'll dive into some straightforward techniques that are useful to evaluate the balances found on the pro forma balance sheet and income statements.

Evaluation, Control, and Methods

In our last lesson, we'll spend more time on the budget evaluation process by examining how companies use variance analysis to evaluate differences between actual results and the budget. To keep things manageable, we'll stick to the basics here so that you're equipped with some tools to take with you when applying these techniques in a real company. As part of this process, we'll take a look at how budget variances are defined and interpreted. Then, we'll discuss some techniques like flexible budgeting to evaluate and isolate certain budget fluctuations in a way that provides clarity to a business owner or manager. We'll finish up the lesson with a brief discussion of the budgetary control process and the soft skills needed for this process.

 

What you will learn:

  • Learn about planning strategies and how they are used to keep a budget aligned with its vision
  • Obtain knowledge of cost behavior and how forecasts are used to ensure accuracy in future planning and budgeting
  • Develop various approaches to plan for general and administrative expenses
  • Gain tools and techniques used for a formal decision-making process
  • Master how best to evaluate the financial stability and performance of a business using budgeted information

How you will benefit:

  • Learning how businesses think about budgeting will help you to make informed predictions about the future with strategic planning
  • Become more valuable to your employer or business by accurately budgeting costs
  • Make better business decisions with the knowledge about how businesses use budgeted data in combination with a formalized decision-making process
  • Increase success in your career with the skills, techniques, and tool kit provided by this course

About the Instructor:

Scott Paxton is a Certified Public Accountant and holds master's degrees in business administration and accounting. His background includes experience as a public accountant, a manager in the banking industry, an entrepreneur and a college business instructor. Paxton has also spent much of his career helping small business owners successfully optimize their business operations, budgets and strategic plans.

 

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

Read more
Business Budgeting for Beginners
11/16/2022 12:00 AM

This course will introduce different strategies employed during the budgeting process, the techniques and tools commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

If the idea of creating a budget for your business, department, or project seems overwhelming, this course will alleviate all of those fears. Taught in an approachable and relatable format, this course walks you through the budgeting process so you can go from numbers averse to budgeting super-hero. The downloadable templates included in the course allow you to easily and quickly take what you learn and apply it to your job. The storytelling used throughout the course makes the topic more approachable and engaging so you can obtain the soft skills that will help you be successful implementing and tracking a budget in the real world. Finally, the course challenge is something that will pique your curiosity at the beginning of the course and provide motivation to complete the course and continue learning the material.

A company's budgeting process involves a lot more than just rows and columns of numbers on a spreadsheet. The reality is that budgeting is a sometimes organic and sometimes organized process. Most often, it's an equal mix of both in an attempt to add some level of certainty to an uncertain future. These processes are what we are going to explore in this course. You will be introduced to different strategies employed during the budgeting process, the techniques and tools that are commonly used to make budgeting forecasts, the components of a basic operating budget, and how businesses make certain decisions that may impact their budgeted amounts.

Requirements:

Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

In this comprehensive, beginner-friendly course, you will learn the elementary skills needed to be successful in the budgeting process and work gradually work your way up to creating a budget. You will also discover how to best evaluate the results of your budget and make decisions to help your business maximize its profits.

 

Predicting the Future

In our first lesson, you'll explore how budgeting at its core is a process of looking forward. It's about making informed predictions about the future. Next, you'll see how a company's vision can lead to setting goals for the company. These visions are often aspirational and state the path for where the company plans to go in the future. Then, we'll also start the conversation about the human side of budgeting.

Budget Strategies

In this lesson, you'll begin to look at various budgeting strategies, including strategic, capital, and operations budgeting techniques. The lesson will include some real-life examples of planning activities, and to further bring these concepts to life, you'll work with a fictional company, Curly's Pool Service and Supplies, by helping Curly formulate some plans and budgets!

It's All About Sales!

This lesson will focus all on sales, specifically the role that sales play in the budgeting process. We'll examine the best practices for compiling a sales forecast and how to increase the chances that the sales forecast will actually mimic real life. We'll also discover how to create an inventory that needs a budget to determine just how much inventory to purchase based on a sales forecast. Finally, we'll discuss how to formulate a labor requirements budget to accurately project just how much labor you may need to employ to meet the needs of the company, again based on the sales forecast.

Cost Behavior – Part 1

In this lesson, we are going to detour a bit from the actual preparation of a budget and dive into how certain types of costs behave. Understanding how costs increase or decrease relative to an activity is an essential part of learning how to accurately budget for costs in a business. So, in the upcoming chapters, you're going to discover how to distinguish between variable, fixed, and mixed costs. We will use these cost types to calculate the contribution margin for the business. Then, we will show you how to use contribution margin to make certain predictions and decisions in a business. Most notably, you'll see how to use contribution margin to calculate the all-important break-even point and margin of safety for a business.

Cost Behavior – Part 2

This lesson will be a continuation of the discussion about cost behavior. In the lesson, you'll explore how to evaluate a company's sales mix and how to calculate operating leverage using tools given throughout the course. Operating leverage is just another key component of cost analysis that will allow you to, once again, easily make projections about the future. We'll end the lesson with a discussion about how companies set prices for the products and services they offer. You can probably guess that this process is a bit more involved than just selecting a price out of thin air. It's actually an essential part of a company's overall budgeting process and should not be taken lightly.

Expense and Manufacturing Production Budgets

In this lesson, we'll examine the steps needed to build both a direct materials budget and a direct labor budget. We'll also examine how a manufacturing company budgets for manufacturing overhead. All of these components are key to developing an overall production budget for a business that manufactures a product. Finally, we will end this lesson by describing the components of a production budget.

Cash Is King!

In this lesson, we'll discuss how to prepare a complete cash budget for a business. You'll get the chance to take an even closer look at how a company might forecast cash collections from credit sales and cash payments on credit purchases for big-ticket items like inventory or other expensive capital projects. We'll even take a look at how some companies mitigate the risk of running out of cash by utilizing lines of credit and other sources of cash instead of just relying on cash generated from sales.

Capital Budgeting

In this lesson, you'll learn some of the basic methodologies that can be applied in many different capital budgeting scenarios. The lesson will begin with an explanation of a technique that does not include an evaluation of how time impacts the valuation of money. Then, you'll learn how the passage of time and its impact on the value of a dollar is incorporated into capital budgeting decisions. Since capital projects often span years, or even decades in some cases, the time value of money is key to improving accuracy in budgeting for capital projects. The lesson will finish up with a thorough review of, perhaps, the most common technique that is used in capital budgeting decisions: net present value.

Business Decision-Making – Part 1

In this lesson and the one that follows, we're going to explore how businesses use budgeted data in combination with a formalized decision-making process to improve their chances of making better decisions. For a business, a better decision is one that maximizes profit and aligns with the company's goals and values. We'll start with an examination of what types of budgeted information are relevant to making a decision and what types of information you can ignore. You'll see the differences between quantitative and qualitative information and how each can be used to improve decision-making. Then we'll finish up with an example including some specific steps you can use as a model for making better decisions.

Business Decision-Making – Part 2

In this lesson, you'll continue to practice with these same techniques by applying them to a few other common business decisions. You'll start by examining how a business uses budgeted information to make the choice to replace an existing asset with a new asset, such as replacing an old piece of manufacturing equipment with a brand-new one. Next, you'll explore how a business might use budgeted information when deciding whether to eliminate a product or service that it offers. We'll finish up the lesson by examining one of the most critical business decisions you'll ever need to make: how to allocate your most scarce resource to maximize profit in your business.

Bringing It All Together

In this lesson and the one that follows, we will focus on how best to evaluate the financial stability and performance of the business using budgeted information. We'll start by taking a close look at using the components of a company's operating budget to compile the pro forma balance sheet. Next, we'll examine the steps needed to prepare the pro forma income statement, again by using the information found in many of the other operating budget components. To finish up the lesson, we'll dive into some straightforward techniques that are useful to evaluate the balances found on the pro forma balance sheet and income statements.

Evaluation, Control, and Methods

In our last lesson, we'll spend more time on the budget evaluation process by examining how companies use variance analysis to evaluate differences between actual results and the budget. To keep things manageable, we'll stick to the basics here so that you're equipped with some tools to take with you when applying these techniques in a real company. As part of this process, we'll take a look at how budget variances are defined and interpreted. Then, we'll discuss some techniques like flexible budgeting to evaluate and isolate certain budget fluctuations in a way that provides clarity to a business owner or manager. We'll finish up the lesson with a brief discussion of the budgetary control process and the soft skills needed for this process.

 

What you will learn:

  • Learn about planning strategies and how they are used to keep a budget aligned with its vision
  • Obtain knowledge of cost behavior and how forecasts are used to ensure accuracy in future planning and budgeting
  • Develop various approaches to plan for general and administrative expenses
  • Gain tools and techniques used for a formal decision-making process
  • Master how best to evaluate the financial stability and performance of a business using budgeted information

How you will benefit:

  • Learning how businesses think about budgeting will help you to make informed predictions about the future with strategic planning
  • Become more valuable to your employer or business by accurately budgeting costs
  • Make better business decisions with the knowledge about how businesses use budgeted data in combination with a formalized decision-making process
  • Increase success in your career with the skills, techniques, and tool kit provided by this course

About the Instructor:

Scott Paxton is a Certified Public Accountant and holds master's degrees in business administration and accounting. His background includes experience as a public accountant, a manager in the banking industry, an entrepreneur and a college business instructor. Paxton has also spent much of his career helping small business owners successfully optimize their business operations, budgets and strategic plans.

 

 

Fee: $115.00
Delivery Method: Online

This course is offered through our partners at ed2go.  These courses are fun, fast, convenient, easy to use, and led by an expert instructor.  Courses run for six weeks and you have 24/7 access to two lessons each week. Each lesson is accompanied by a short, multiple-choice quiz, and some lessons include hands-on assignments.

You will receive an e-mail with course access information upon completion of your enrollment.

Important: All online courses through the Center for Business & Industry are non-credit courses.  For college credit programs and courses please visit www.DaytonaState.edu.

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Internet Marketing Series 2 of 5 - Websites that Convert
9/8/2022 5:30 PM

For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.

This free series will be recorded and sent out to all registrants regardless if they attended.

Topics will include:

#1 - Creating a Connected Brand

#2 - Websites that Convert

#3 - Create 6 Months of Social Media in One day

#4 - How to Blog for SEO

#5 - Email Marketing for 2021

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Internet Marketing Series 3 of 5 - Create 6 Months of Social Media in One Day
9/15/2022 5:30 PM

For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.

This series will be recorded and sent out to all registrants regardless if they attended.

Topics will include:

#1 - Creating a Connected Brand

#2 - Websites that Convert

#3 - Create 6 Months of Social Media in One day

#4 - How to Blog for SEO

#5 - Email Marketing for 2021

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Internet Marketing Series 4 of 5 - How to Blog for SEO
9/22/2022 5:30 PM

For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.

This series will be recorded and sent out to all registrants regardless if they attended.

Topics will include:

#1 - Creating a Connected Brand

#2 - Websites that Convert

#3 - Create 6 Months of Social Media in One day

#4 - How to Blog for SEO

#5 - Email Marketing for 2021

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Internet Marketing Series 5 of 5 - Email Marketing for 2022
9/29/2022 5:30 PM

For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.

This series will be recorded and sent out to all registrants regardless if they attended.

Topics will include:

#1 - Creating a Connected Brand

#2 - Websites that Convert

#3 - Create 6 Months of Social Media in One day

#4 - How to Blog for SEO

#5 - Email Marketing for 2021

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Starting Your New Business
9/7/2022 6:00 PM

This workshop is designed to guide you through the steps necessary for starting a business.

It covers the different legal business entities, licenses needed, taxes and insurance. We explain what business plans are all about and show you how to collect business information and research. You will learn about capital funding and the lender's view of the borrower.

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Overview of SBA Programs and Services
9/8/2022 12:00 PM

This class covers the programs and services the Small Business Administration (SBA) has to offer to help you start and grow your business. Although the SBA is usually associated with loans, this overview will run through the SBA Loan Programs as well as other programs and services including Counseling, Export Assistance, Government Contracting, Surety Bonds, Disaster Assistance, and Advocacy Services.

Presenter:
Lonnie Koyama
Lead Economic Development Specialist
South Florida District Office
U.S. Small Business Administration

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Alcance a sus clientes en línea con Google
9/13/2022 5:00 PM

Aprende cómo encontrar tu negocio en línea con Google. Este taller explica cómo funciona el Buscador de Google y cómo puedes mejorar la visibilidad de tu página web a través de la optimización de motores de búsqueda (SEO). La sesión también presenta productos como Google Mi Negocio, Google Trends, Search Console, Google Analytics, Google Ads y más.

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Ponga su negocio en la búsqueda de Google y Maps
9/14/2022 5:00 PM

Aparecer cuando los clientes realizan búsquedas en línea es más importante que nunca. Asegúrese de que los clientes puedan encontrar información precisa y actualizada sobre su empresa local en la Búsqueda de Google y Google Maps, sin importar qué dispositivo utilizan. En este taller, aprenderá a crear y administrar un perfil comercial de Google de principio a fin.

En esta sesión, le mostraremos cómo:

  • Crea o reclama tu perfil comercial en Google

  • Administre la información de su empresa en la Búsqueda de Google y Maps

  • Utilice Perfil empresarial de Google para conectarse con clientes potenciales

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How to Set a Price for Your Product or Service
9/20/2022 5:30 PM

This workshop will cover five methods of product pricing with step-by-step instructions on how to implement them. 

The methods discussed will include:

- Value Added Pricing

- Cost Plus Pricing

- Modified Cost Plus Pricing

- Competitive Pricing

- Value Based Pricing

 

Viewers will also learn how to combine some of these methods to determine a specific price and sales volume while generating a profit amount that is specified as part of the process.

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Building Your Financial Plan
9/21/2022 6:00 PM

For people who have limited knowledge or understanding of basic accounting and finance. This seminar is intended to explain the methods and need for financial tracking, control and generating the financial projections necessary to develop a plan such as: cash flow, income statement, break evens and balance sheet.

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Franchises - An Easier Way to Owning a Business
9/28/2022 5:30 PM

Owning a franchise is one way to become an entrepreneur. A franchisor provides the planning, brand name and promotional support the franchisee needs to get started. Attend this workshop to see if a franchise is right for you. 

In the webinar we will answer the following questions:

  • Have you always wanted to be your own boss but didn't quite know how to get started?
  • Would you like to take control of your future and live a more flexible lifestyle?
  • Do you want to build equity and wealth for your future?

If you've answered "yes" to one or more of the above questions, this workshop may be right for you! Join for an interactive workshop, including:

  • Understand what it takes to be a franchise business owner
  • Learn about the advantages of becoming your own boss
  • How to find the right franchise

And many other topics!

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How Data Analytics Can Help Your Business
9/29/2022 7:00 PM

Data analytics is all about turning your raw business data into actionable knowledge. It has become a critical topic across the business world. No matter the size of your business or non-profit entity, understanding big data and business analytics is an increasingly important and desired skill. This free workshop will cover the basics of data analytics for those who do not specialize in this field, but want a baseline understanding of the industry, common tools and techniques, and some of its most practical applications.

Pre-registration is required for this free event.

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Regional Business Connections Event
10/12/2022 8:00 AM

As a business owner, making connections with other business owners in order to grow your network is crucial. Making the time to represent your business, your purpose and yourself - in addition to learning about other businesses around you - is a great way to increase visibility in the Daytona Beach region.

All members of the Daytona Regional Chamber of Commerce are welcome to join fellow members and staff for the Open Regional Business Connections group. This RBC Group has no limitations on the amount of businesses per industry that can attend, and each meeting features a guest presenter.

The Open RBC Group will meet Wednesday, September 14 from 8:00 a.m. - 9:00 a.m. at the Daytona Regional Chamber office, located at 126 E. Orange Ave., Daytona Beach.

Advanced registration is recommended, and there is no fee to attend. Save your spot now to grow your network.

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Regional Business Connections Event
11/9/2022 8:00 AM

As a business owner, making connections with other business owners in order to grow your network is crucial. Making the time to represent your business, your purpose and yourself - in addition to learning about other businesses around you - is a great way to increase visibility in the Daytona Beach region.

All members of the Daytona Regional Chamber of Commerce are welcome to join fellow members and staff for the Open Regional Business Connections group. This RBC Group has no limitations on the amount of businesses per industry that can attend, and each meeting features a guest presenter.

The Open RBC Group will meet Wednesday, September 14 from 8:00 a.m. - 9:00 a.m. at the Daytona Regional Chamber office, located at 126 E. Orange Ave., Daytona Beach.

Advanced registration is recommended, and there is no fee to attend. Save your spot now to grow your network.

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Regional Business Connections Event
12/14/2022 8:00 AM

As a business owner, making connections with other business owners in order to grow your network is crucial. Making the time to represent your business, your purpose and yourself - in addition to learning about other businesses around you - is a great way to increase visibility in the Daytona Beach region.

All members of the Daytona Regional Chamber of Commerce are welcome to join fellow members and staff for the Open Regional Business Connections group. This RBC Group has no limitations on the amount of businesses per industry that can attend, and each meeting features a guest presenter.

The Open RBC Group will meet Wednesday, September 14 from 8:00 a.m. - 9:00 a.m. at the Daytona Regional Chamber office, located at 126 E. Orange Ave., Daytona Beach.

Advanced registration is recommended, and there is no fee to attend. Save your spot now to grow your network.

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SEV Leadership Program 2022
9/15/2022 8:00 AM

TODOSEV Leadership is a program of the Southeast Volusia Chamber of Commerce designed for the community’s active leaders. The program equips graduates with the skills, knowledge, and contacts needed as they accept the challenge to become a more visible resource to the community. This eight-week journey is designed to develop high level leadership skills by introducing participants to community resources.

Participants will be engaged in challenging and motivating exercises to develop their leadership and professional skills through:

  • Interactive seminars

  • Dedicated leadership coursework from certified trainers

  • Meetings with key community leadership

  • Site Visits including AdventHealth, Marine Discovery Center, Boston Whaler, Bajio Sunglasses, & more!

The SEV Leadership Program is the opportunity to make an investment in yourself, your company, your community, and in your fellow classmates. Every session provides the chance to share your passion, your energy, and your unique skillset. You can be a driving force in building new friendships and discovering ways to collaborate so together everyone can achieve more. Allowing yourself to be immersed in every facet of the leadership experience brings you inspiration, empowerment and so much more.

 

Class is every Thursday starting September 15, 2022 from 8:00 am - 1:00 pm through November 3, 2022.

Opening Reception: Wednesday, September 14 from 5:00 pm - 7:00 pm

Graduation Ceremony: Thursday, November 10

Class size is limited to 20 participants.

Member Registration: $1,200
Non-Member Registration: $1,650
Non-Profit Registration: $900

Includes opening reception, the 8 week course, a graduation dinner, and a graduation gift.

If you need assistance or have questions about registering for this event, please contact Stephanie Ford at sford@sevchamber.com and (386) 428-2449.

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Economic Prosperity Hour
10/19/2022 7:45 AM

This event is designed as an informational meeting with Economic Prosperity updates from County and City elected officials, City staff, Ormond Mainstreet and a local residential and commercial real estate update. The event features a speaker related to Economic Development or Government Affairs.

Featured Speaker: Dr. Patrick Han, Medical Director, University of Florida Health, Department of Neurosurgery at Halifax Health Medical Center

 

Held 6 times a year, every other month.

Average attendance is 50 community leaders.

Members Advance online registration is $10, at the door $15, and Future Members is $25.

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Access To Capital: After the Honeymoon - Keeping the Financial Fire Alive in Your Business
9/6/2022 6:00 PM

The AAEA proudly presents nationally recognized industry leaders that bring small business training, coaching, and marketing services right to your computer or mobile device. These professionals are dedicated to educating and equipping minority-owned businesses to build assets and operate more efficiently in order to compete effectively within the marketplace. These once-a-week Zoom workshops are FREE to participants and sponsored by the AAEA and its partners.

 

Your Presenter:

JJ Conway, a Pastor, Physicist, and Financial Planner, was the first Black to serve as a physicist in the Air Force, despite being told by the Air Force, “Blacks can’t do physics.” She served for 23 years and founded and chaired the Nuclear Threats Community of Interest, one of our Nations’ top technical bodies comprised of 17 different agencies. Although science will always be her first love, JJ became a financial planner after returning from a 6-month military trip to discover her house sold, divorce papers, and over $845,000 debt to her name. Adapting to life as a military single mom, JJ learned how money worked and how to make it work for her quickly yet ethically. She now teaches others the same personal growth and financial management skills that allowed her to dump that debt and begin building wealth. She also mirrors these principles when working with businesses to improve processes, people, and profit. She will bring that enthusiasm and positive money management energy to the AAEA Access to Capital Workshop Series.

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Access To Capital: Building Black Dynasties: Breaking Down the Last Barrier to Black Wealth
9/13/2022 6:00 PM

The AAEA proudly presents nationally recognized industry leaders that bring small business training, coaching, and marketing services right to your computer or mobile device. These professionals are dedicated to educating and equipping minority-owned businesses to build assets and operate more efficiently in order to compete effectively within the marketplace. These once-a-week Zoom workshops are FREE to participants and sponsored by the AAEA and its partners.

 

Your Presenter:

Dr. LaTanya White is an expert in belonging, racial equity, and entrepreneurship. As a result of her leadership, impact, and contributions to the Education and Business Administration sectors, Dr. White was recognized by the U.S. Department of State as a Fulbright Specialist. She leverages her research and expertise on Black entrepreneurship and the racial wealth gap to help entrepreneurs and the inclusive organizations that support them create racial equity in their policies, practices, and programming. Dr. White is a 2x author, TEDx Speaker, and Founder of Concept Creative Group, a professional and management development training firm focused on empowering Black entrepreneurs, their families, and their communities.

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Access To Capital: The Importance of Bookkeeping
9/20/2022 6:00 PM

The AAEA proudly presents nationally recognized industry leaders that bring small business training, coaching, and marketing services right to your computer or mobile device. These professionals are dedicated to educating and equipping minority-owned businesses to build assets and operate more efficiently in order to compete effectively within the marketplace. These once-a-week Zoom workshops are FREE to participants and sponsored by the AAEA and its partners.

 

Your Presenter:

Kim Arne, founder and owner of BbK Services 556 in Lewisville, TX., is a graduate of Central State University, where she earned two degrees: BS in Accounting and BS in Computer Information Systems. Kim works with businesses and individuals covering a wide variety of industries, including healthcare, government, landscaping, law, manufacturing, retail, and real estate, to name a few! Kim has solutions for keeping books for a private enterprise, non-profit service, or individual. She takes pride in developing an efficient and informative view of her client’s finances so they can make the best decisions to reach their goals.

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Access To Capital: 3 Strategies to Increase Sales through Stories
9/27/2022 6:00 PM

The AAEA proudly presents nationally recognized industry leaders that bring small business training, coaching, and marketing services right to your computer or mobile device. These professionals are dedicated to educating and equipping minority-owned businesses to build assets and operate more efficiently in order to compete effectively within the marketplace. These once-a-week Zoom workshops are FREE to participants and sponsored by the AAEA and its partners.

 

Your Presenter:

Mothyna James-Brightful is described as "energetic, passionate, and inspirational" by audiences. Affectionately known as Sister Mothyna, during her 16-year professional speaking career, she has logged over 40,000 hours on stage. During this time, Mothyna has trained over 100,000 individuals.



In recognition of her works, she has appeared in publications such as The Daily Record, Ebony Magazine, Be What I Want to Be Magazine, and The Afro-American Newspapers. With four publications under her belt, she is the author of the Amazon Bestseller Engage Inspire Prevent: Strategies for Educating Teens on Sexual Violence and co-author of Speak Up: The Ultimate Guide to Dominate the Speaking Industry. For 17 years, Mothyna was the co-founder and Visionary Director of Heal a Woman to Heal a Nation, Inc. (HWHN). She committed to outrageously serving women leaders to authentically create massive personal and professional success. Sister Mothyna currently helps coaches, speakers, leaders, and entrepreneurs to elevate their public speaking skills as the CEO of Stage Ready Speakers. Don't miss this impactful zoom!

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AAEA & SBA Zoom Workshop: Financing your Company Fixed Asset with the SBA 504 Loan Program
9/12/2022 12:00 PM

The AAEA proudly presents nationally recognized industry leaders that bring small business training, coaching, and marketing services right to your computer or mobile device. These professionals are dedicated to educating and equipping minority-owned businesses to build assets and operate more efficiently in order to compete effectively within the marketplace. These Zoom workshops are FREE to participants and sponsored by the AAEA and its partners.

 

Your Presenters:

Annie Grogan, Lender Relations Specialist, SBA

Kristen Tackett, VP & Bus. Dev. Officer, Florida First Capital Finance Corporation



What is the SBA 504 Loan Program?

*Co-lender financing for growing and expanding small businesses designed to facilitate the acquisition of capital fixed assets, such as commercial real estate / or long-life machinery and equipment.

 

Participants in the 504 Loan Program can:

*Borrow up to $5 million

*Get up to 90% financing for their loan amount

*Get below-market, fixed interest rates with 10,20 or 25-year terms

*Use loan proceeds for debt refinancing

 

During this webinar, you will learn:

*How 504 Loans work and are structured

*Who is eligible and how to qualify for 504 loans

*All eligible use of proceeds

*All terms and conditions associated with the program

 

SBA's participation in this activity is not an endorsement of any sponsor, other person, or entity's views, opinions, products, or services. Reasonable accommodations for persons with disabilities will be made if requested at least (2) two weeks in advance. Contact Ana Grogan: ana.grogan@sba.gov

 

 

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Combine Facebook & Email Marketing for Maximum Results
9/27/2022 7:00 PM

If you're like most business owners, finding innovative, cost-effective ways to stay ahead of your competition is always on your mind.

You want to get maximum exposure out of your marketing efforts without breaking your budget.

Join us for an informative, fast-moving session on the Power of Email Marketing and Facebook Marketing, two of the best marketing tools available for small business and non-profits and relied upon by millions of organizations across the country.

You'll learn how to integrate email marketing with one of the most powerful social media tools - quickly and easily.

Our Presenter:

Ken Countess is Constant Contact's top trainer and an award-winning marketer, trainer, and presenter as well as an internationally accredited expert in Email and Social Media marketing. Don't miss this chance to hear Ken in action. Attendees at Ken's events always come away with ideas that they can implement immediately.

 

Pre-registration is required for this event. 

When registering, be sure to click the option that let's us provide the Sponsor (Ken) with your name and email, if you want him to contact you with additional information.

 

This event is FREE.

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Should I Own a Small Business?
9/21/2022 5:30 PM

This workshop will discuss the characteristics, backgrounds and mindsets of successful small business owners. This should allow you to see whether you have what it takes to succeed as an entrepreneur. We will also show you how to evaluate your skills to understand what areas you need to work on to increase your chances of success.

This workshop will cover the following topics:

What is entrepreneurship?

What is the entrepreneurial process?

Is entrepreneurship limited to certain age groups or gender?

Do I need a college degree in business to be successful?

What are the paths to owning a business?

How do successful entrepreneurs think?

What are the personal characteristics of successful entrepreneurs?

What are the chances my business will succeed?

How will I know if I have the skills needed to succeed?

 

Pre-registration is required for this free event.

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Should I Own a Small Business?
9/24/2022 9:30 AM

We will discuss the major reasons for assembling a plan, whether or not you need to obtain financing for your business. We will cover what should be in your plan and how to assemble the information you need using library and other resources.

This workshop will cover the following topics:

  • What is a business plan?
  • What are the main reasons for developing a business plan?
  • If I don't need to raise capital to start my business, do I still need a business plan?
  • If I do need to raise capital, what will lenders want in my business plan?
  • Where can I find a business plan template I can use to get started?
  • What are the main sections of a business plan?
  • Where can I get the information I will need in a business plan?

 

This webinar is FREE.

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Understanding Business Loan Proposals
9/29/2022 1:00 PM

Do you have a great idea for a business and the only thing standing in your way is the money to give it some legs? Or, you already own your own business but could use some extra capital to take things to the next level? You have come to the right place! In this presentation, you will learn the ins and outs of business loan proposals.

The following topics will be covered:

  • “5 C’s of Credit”: Character, Capacity, Capital, Collateral, and Conditions. In addition, 

  • How to obtain a loan for a start-up

  • How to obtain a loan for an existing business

  • How to obtain a loan to buy a business

Join us for this FREE webinar presentation and learn how to open the door to your business dream.

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Starting Your New Business
10/5/2022 6:00 PM

This workshop is designed to guide you through the steps necessary for starting a business.

It covers the different legal business entities, licenses needed, taxes and insurance. We explain what business plans are all about and show you how to collect business information and research. You will learn about capital funding and the lender's view of the borrower.

This workshop is free.

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SWOT Your Business
10/4/2022 7:00 PM

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is fundamental in identifying the critical factors of your business and the foundation of developing your strategic plan for a successful future. This session will cover the key aspects of a SWOT analysis and how it fits into your business's strategic plan.

Attend this webinar to:

  • Learn what a SWOT analysis is and why it is so important
  • Understand when and where the SWOT analysis fits in the strategic planning process

  • Develop an understanding of how to do a SWOT analysis for your business

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Get Started with QuickBooks (QB01)
10/12/2022 6:00 PM

This basic QuickBooks Online class will show you why tracking your finances is important to being successful in your business. It will also teach you about the different types of QuickBooks subscriptions and help you determine the best one for you. Finally, we will review the set up options to help you get started right.

Part 1 of 3.

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Tax Boot Camp for Small Business Owners
10/19/2022 6:00 PM

This seminar is specifically developed for small business owners who have little to no experience or understanding of the role and impact of income taxes on their businesses. It is facilitated by experienced Tax Professionals and is designed to provide ideas and tax strategies that can be shared with one's tax advisor.

This seminar is free.

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HOW TO BUILD DYNAMIC WORKPLACE CULTURE
9/20/2022 8:30 AM

Join us

for the Ormond Beach Chamber of Commerce

BOSS Program: Business Owners Sharing Solutions.

BOSS is a bi-annual, educational platform for the business community and promotes professional development. Topic will change for each event.....

 

HOW TO BUILD DYNAMIC WORKPLACE CULTURE

The Character & Personality of Your Organization

 

Speaker Panel: 


Denise De La Chapelle, First Vice President, Branch Manager, Morgan Stanley 
Skip Lilly, Sale & Marketing, Vision HR
Jan Miller, Director of Hospice & Palliative Care, Halifax Health 
Tyler Williams, President & CEO, Stonewood Grill & Tavern and Houligans 

 

MODERATOR: Brent O'Quinn, President, O'Quinn Insurance 

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Coffee With a Leader - 3 easy tips to triple sales, profits & results
9/22/2022 8:00 AM
  • Morning Routine to conquer your day
  • Daily Activity that drives Results
  • Spheres of Influence and how to leverage relationships

Join our presenter, Cynthia Blackwell from Cynthia Blackwell Consulting as she shares tips for busy professionals to succeed.

Plan your work - Work your plan is the motto by which Cynthis lives her life, personally and professionally.  With an energy and enthusiasm level possessed by few, she sparks life into her work and a lot of laughter.  Cynthia is a trusted business consultant and coach, a respected philanthropist, and a coveted speaker.

 

Attendees leave her presentations excited and empowered with tools they can implement now!

This event is free.

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Employee Benefits What is available to you?
10/4/2022 7:45 AM

 

Employee Benefits What is available to you?

HR Division Meeting

 

When: October 4 - 7:45 am to 9 am

Hosted by: By Lite

Where: 1420 Hockney Ct, Port Orange, FL 32128

 

Come join us on October 4th for a speed dating approach to employee benefits! Each of the companies

represented will open the meeting with five minutes to describe what their companies do. Then our

very own Krista Graves will pepper them with pertinent questions that you need to know.

Our panelists

companies will be:

  • Bouchard Insurance
  • Foundation Risk Partners
  • Assured Partners
  • Vision HR
  • Murray Insurance
  • Hylant
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