Is your marketing approach like the tale wagging the dog? Are you reinventing the wheel at each marketing opportunity? Are you allowing others (with good intentions) to define your message? Is your message getting diluted, revised or simply unheard above all the other noise in your space? It’s time the dog (you) start wagging your own tale. What tale is it that you want to wag? This session will focus on the following: Creative Media Integration – Why it’s Important The Power and Economics of a Consistent Message Define Your Message (and own it!) Reach Your Audience and Trigger the Desired Response Think Outside the Box: Push your Message to Engagement Don’t just Tell them, Show them! Features: Case Study Examples Download: Integrated Media Assessment Form