Find out why branding is relevant for everyone to stand out and survive as an entrepreneur. Understand the steps to the brand strategy process and why you shouldn’t spend a dime on marketing until you get brand clarity. This step-by-step guide to the inside-out branding clarity process will give you: The clarity in your marketing so you don’t sound like everyone else How to discover your competitive advantage, niche and communicate your value Guidelines on developing your visual and verbal content to build a solid brand