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BRIDGEx: What’s Your Story?

April 26 @ 3:00 pm - 5:00 pm

What’s Your Story?: Story telling is one of the world’s oldest forms of communication. It engages audiences, becomes memorable and repeatable, and is scientifically proven to engage parts of the brain that facts, features and benefits do not. Whether you’re explaining your community’s business opportunity to a potential investor, delivering a keynote address, or simply want to craft an elevator pitch, a well told story sticks for years – long after the PowerPoint has faded. And even though we’ve all told and listened to stories from a very young age, we still don’t always know what makes a good story. During this workshop you’ll understand why stories work, their ideal structure, and more importantly, how to craft your own story about what your business has to offer. This workshop will be facilitated by Bud Hanson, Executive Director for Professional and Corporate Education at Stetson University, School of Business. Bud is a seasoned executive with 25+ years of branding, sales, marketing and management experience. During his corporate tenure, Bud has managed highly effective sales teams, built half a billion-dollar brands, started two of his own consulting agencies, and worked with, and for, many brands, agencies, and businesses to help them achieve their goals. In his current role he manages and leads Stetson’s professional education program aimed at helping non-degree seeking working adults learn, close skill gaps, and prepare for new opportunities. In addition, he teaches graduate marketing classes in the Stetson MBA program, has grown up in the area, and currently lives in Ormond Beach. BRIDGEx events are trainings, meetings, seminars, or panels that cover a wide range of topics curated for the small business community. Deliverables will include, but are not limited to, Brand, ROI, Innovation, Diversity, Goals and Entrepreneurship. For questions about this event, please contact Samantha Crouch, Vice President of Small Business Development, Daytona Regional Chamber of Commerce, at 386.523.3678 or by email at

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