Once you have defined a product or service, you still need to determine its sales and profit potential. This workshop will cover how to define and size your target market, and will demonstrate methods of calculating the market potential and estimating the amount of sales and profit you can derive from it using databases available for free through the Jacksonville Public Library.
This will include:
How to define consumer or business target markets.
How to include psychographics in the definition.
Calculating market potential sales and profitability.