Effective sales requires a deep understanding of your customer's needs and concerns, and the ability to communicate in a way that builds trust and rapport. By developing emotional intelligence, you can better understand your customers' motivations, needs, and concerns. This can help you to tailor your approach to their specific situation, and build a stronger connection with them.
Additionally, emotional intelligence can help you to manage the stress and pressure that often comes with sales. By developing emotional resilience, you can stay calm and collected in the face of rejection or setbacks, and continue to pursue your sales goals with confidence.